Michigan Auto Insurance Reform Center
We are your auto reform specialists. You don't have to wait for your auto insurance policy to renew to start saving money. ​Let us help you today!
Welcome to Upper Peninsula Insurance Agency! Founded in 1949, we are a locally owned and operated full-service independent insurance agency serving all of the Upper Peninsula, Northern Michigan, and Northern Wisconsin. We are headquartered in Kingsford, Michigan with offices across the U.P. What does full-service mean? It means that we have specialists for all lines of insurance. Independent insurance agency means that we are able to shop your policy through many different insurance carriers to make sure you are getting the best price. View our many carriers below!
We're proud to represent great insurance carriers like:
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Contact Us Today
 Phone: (906) 774-8500​
Toll Free: (855) 277-3980
Fax: (877) 904-4754​
​Email: service@up-ins.com​

Kingsford Office:
100 S. Carpenter Ave. Kingsford, MI 49802​
(906) 774-8500
Agency Hours: M-F: 7:30am - 4:00pm CDT

Gladstone Office:
508 Stearns Ave. Gladstone, MI 49837
Phone: (906) 428-6850
Agency Hours: M-F: 8:30am - 5:00pm EDT